Customer Video Feedback Campaigns for SaaS

SaaS teams can use customer screen recordings and short walkthrough videos to see real workflows, explain friction, document bugs, and capture product stories that are difficult to reproduce in a scripted demo.

RewardFlow currently supports file uploads. It does not record a customer's screen in the browser or accept a text-only feedback submission. Contributors create the file using their normal recording tool and upload it to the campaign.

Campaigns that fit

• A screen recording of a confusing workflow
• A walkthrough of how a customer uses one feature
• A visual bug report with reproduction steps
• A short product outcome story
• Feedback on an existing interface or process

Do not combine all of these into one prompt. Product research improves when every campaign has a single question.

Placement options

In the product

Link from the relevant feature or feedback area when the customer has enough context to record the workflow. The current RewardFlow widget can be embedded on a web page; the dedicated campaign page can also be linked directly.

Help center or support follow-up

Use a link after a support issue is resolved or when written troubleshooting lacks enough visual context. Do not ask contributors to expose passwords, access tokens, customer data, billing details, or other confidential information.

Research email

Invite a defined group with a specific product experience. Explain the assignment, expected effort, approval rule, and reward before they begin.

Example campaign

Ask: Upload a 30–90 second screen recording showing how you complete the reporting workflow. Narrate where you hesitate or leave the page. Use a test workspace or hide customer names and confidential data.

Placement: Email to active users who have used reporting during the last month.

Approval: The relevant workflow is visible, the recording answers the prompt, audio is understandable if narration is requested, and no confidential data appears.

Reward: Gift card after approval.

Rewarding useful feedback without buying praise

The reward is for completing the defined, usable research assignment—not for saying the product is good. Decline criteria should be about relevance, clarity, file rules, and safety rather than sentiment.

If you need only structured answers and small attachments, a form builder may be simpler. RewardFlow fits when the campaign needs customer-facing presentation, media submission, terms, review, and approval-based reward issuance in one workflow.

Next step

Turn the plan into a live campaign

Create the request, set the reward, collect submissions, and approve only the content you want to use.

Start a campaign